An HVAC company ranked #1 for "HVAC." Got zero phone calls. Why? Nobody searches "HVAC"—they search "AC broke need repair now" or "furnace installation cost." Changed strategy: targeted "emergency AC repair [city]," "furnace installation near me," "heat pump service." Calls exploded. Service businesses need service-specific SEO, not generic keywords.
Target Specific Service Keywords
"Lawyer" gets searches. "DUI lawyer [city]" gets calls. "Plumber" gets searches. "Emergency plumber near me" gets customers. Create pages for every specific service: water heater repair, drain cleaning, repiping, leak detection. Each service page ranks for that specific search.
Location Pages for Every City You Serve
That HVAC company serves 8 cities. Created 8 location pages: "AC Repair in [City A]," "Furnace Service in [City B]." Now ranks in all 8 cities. Serve multiple areas? Create dedicated pages for each with unique local content.
Reviews = Local Rankings
Google ranks service businesses with more reviews higher. That HVAC company systemized review requests—every happy customer gets a text with review link. Went from 15 reviews to 200+. Rankings climbed with review count.
Make Calling You Brain-Dead Easy
Giant phone number, click-to-call on mobile, contact form right on homepage. Service customers want to hire someone NOW. Every second of friction loses them to the next result. Make contact instant.
At Malmquist Consulting, we specialize in service business SEO: specific service keywords, location pages, review strategies, conversion-focused design. Get calls from people actually ready to hire you.